From the Faculty Athletics Representatives Association’s website:

An FAR is a member of the faculty at an NCAA member institution. He or she has been designated by the institution to serve as a liaison between the institution and the athletics department, and also as a representative of the institution in conference and NCAA affairs. Each institution determines the role of the FAR at that particular institution.

According to one of FARA’s Guiding Principles, the role of the FAR is: “… to ensure that the academic institution establishes and maintains the appropriate balance between academics and intercollegiate athletics.”